How to design the packaging bag according to the product?

4월 26, 2024

With the development of the times, people’s aesthetics continues to improve and their requirements continue to increase. Satisfying people’s aesthetic needs has become a major issue in the design of food packaging bags. In the past, packaging products that simply put a product photo on it could no longer satisfy people’s aesthetics. They needed more artistic expressions. Through abstract techniques, the product packaging is made more artistic, leaving room for people to imagine.

Here are some tips for designing a food packaging bag:

packaging bag

The use of color: color has a pivotal position in the design of food packaging bags, each color has its own meaning and emotion, it can radiate people’s feelings and arouse people’s psychological resonance. The color matching has the effect of making the picture vivid, harmonious and unified. Color has a relatively fixed application rule in food packaging design; if this rule is not followed, it will be difficult to achieve people’s psychological recognition and resonance. The most common use is complementary color matching and the same color scheme matching. Coordinated color matching can effectively enhance the value of the product.

Graphic and pattern design: the characteristics and essence of the product can be displayed through the packaging screen design. In the design of modern food packaging bags, the most used is to directly reflect the product on the screen. The use of graphics and patterns requires a visual balance and conforms to people’s visual habits. The primary and secondary performance is reflected in the proportion and position. The overall picture must have a visual focus so that the consumer can first see this element at a long distance, and then attract him to look at the other parts of the package.

Logo and text design: text occupies a relatively large proportion in the packaging screen. It is the main way to convey product information to consumers. It should give people a clear visual impression. The text in the design of food packaging bags should avoid complexity, and different types of products require different design styles. The font design of the product packaging must be coordinated and consistent with the packaging screen in order to make the product packaging integrated and visualized.

Last,don’t forget to check the local law and make sure the information on your packaging bag is accordance with the law and regulations,for example the ingredent order ,and the certification mark the law required.