How to design your own product packaging ?
4월 27, 2024
The fast-paced life makes people more and more impatient.For this kind of consumers, the packaging can often determine the sale. How to play new tricks on the old packaging and give the packaging soul is a key research topic in the current food industry.Then how to design high-end packaging meanwhile deepin the customer’s thoughts? Beyin packing believes that truly high-end creativity must come from the product itself.
1. Abstract the product
In this packaging, the images of red beans and barley are abstracted, rearranged and combined to form a creative packaging. These two packages cooperate with each oter and echo each other, they are both different and connected.
This kind of packaging is close to the product theme and interesting, allowing consumers to see the product category at a glance and intuitively understand the product attributes. It can increase consumers’ understanding of products, help consumers find products they need to buy faster, and stimulate consumption.
2. Design the product in bionic
In this linseed oil packaging, in order to highlight the feature of the linseed oil, the bottle body is designed with a bionic linseed shape, and a shiny design is selected. The printed matter is embossed with a full drop of oil images , as a metaphor for the raw materials used. brings out the preciousness and plumpness of linseed oil.
This kind of bionic design packaging, through refining and summarizing the product characteristics, makes the packaging and the product have similarities through bionics, and satisfies consumers’ desire to pursue nature.
3.The section of the food
It’s also a good idea to show the main ingredient of the product direcftly to customers for the first time, and increase consumers’ understanding of products, increase the chance to be picked up.
The food section are used in the design is more common in fruit packaging. Fruit section are sometimes more juicy than the whole fruit, such as citrus, the juice can only be seen by cutting open. For example, kiwi fruit has a brighter cut surface than the skin, which is more attractive. Therefore, the fruit section are used in packaging, which can fully show the fruit to consumers, highlight the freshness of the food, and be closer to nature.
4. Directly reproduce the product
This packaging is a line-up version of macarons jointly produced by Bongenie and Lillet. The side of the packaging shows the photos of the ingredients and the brief steps of hand-made macarons. The overall visual style is elegant and retro,full of party feeling.
Many consumers don’t have so much time to guess what’s inside the packaging, hoping to directly know what the product in the packaging. Therefore, it is very common to directly use the product as an element of packaging design. This kind of packaging design is the most intuitive, the easiest for consumers to understand the product, and the easiest for consumers to accept.