Packaging design ideas for pet food
In recent years, the emotional connection between people and pets has become stronger. Pets become part of the family, and even the core of some families. Under this trend, the pet products industry has developed, the competition has become increasingly fierce, and the pet food packaging design has become more and more novel and interesting. Today, I will share with you some pet food packaging that not only meets the trend of personality, but also caters to the tastes of the current young people. Rely on packaging to make your pet products stand out.
Okiedoggie
The high-end customized handmade pet dog food brand Okiedoggie designed the pet dog food directly with the big dog head to make the IP image, extending different actions, different packaging with different colors and actions, full of joy, fun, vitality and enthusiasm. It also makes the packaging harmonious and different. Bright color matching, let the brand highlight the trendy design style
Delivered through a fluorescent color palette and "dog-centric" illustrations, the pack dresses our little pals as everyday heroes, full of action, just as we should perceive it.
The designers said they hope to convey energy and emotion through a series of packaging, help the product stand out, and evoke the feeling of an adrenaline rush.
WAINWRIGHT’S
In the case of "Wainwright's", Storm used the brand's purpose "It's in Our Nature" as a guiding principle to inform all areas of the redesign work. The initial design concept was tested through consumer research, resulting in a clear winning route.
This pack celebrates the emotional bond between owner and dog by subtly incorporating the silhouettes of life stages in an idyllic landscape, capturing precious moments. Redesigning the special relationship between owner and dog, placing it at the heart of the brand and creating a strong emotional and cohesive identity that helps consumers make the right natural choices. In a very crowded and complex category, Storm has made sure to stand out on the shelf with a clear and single messaging hierarchy that provides clearer navigation and assistance to customers across all life stages and flavor variants.
PURRFECT
If your pet likes to wake you up for food at night, express your emotions in an ecological way and dispose of a package of food by ripping off its ears.
This special-shaped bag is designed for fun, and the protruding ears make it easier to tear open for easy access. Small size packaging, single use solves the problem of inconvenient storage.
Fresco
Simple but attractive in design, this packaging evokes tradition, honesty and quality. The bevel that accentuates the wordmark gives it an emphasis and a strong presence. A color palette based on different animals, representing nature and vitality, complements the neutral colors of the logo and promotes product segmentation. Choose basic fonts that are easy to read and easy to apply in any language, combined with more expressive script fonts. Clean, rounded shapes with clear, relevant images. And made especially for the brand with illustrations painted in watercolor; they are very elegant and reinforce the idea that Fresco pays a lot of attention to its products.
It depicts the attributes of a product, such as quality, health, well-being, origin and ethics, translating these values in a new and surprising way, presenting this quality in a clear, appealing way, while the design of color showcases Its freshness helps the buyer's decision-making.
Post time: Sep-02-2022