Reserch said that 53% Consumers are willing to pay for environmentally friendly packaging

Reserch said that 53% Consumers are willing to pay for environmentally friendly packaging

Plastic packaging is one of the most important part of environmental governance and protection.To protect enviroment, packaging and printing company and food manufacturers are constantly exploring, trying to bring more environmentally friendly  and greener packaging to the society.

Biodegradable packaging and recyclable packaging both are environmentally friendly  packaging, and they are also popular in recent years, but the application ratio in the actual production process is not high. The marketing Department of Beyin packing has visited a number of companies and food manufacturers. 67% of the merchants said that the main reason why environmentally friendly  packaging is difficult to be promoted on a large scale is the high price, and they worry that the packaged products are not competitive in the market.

Mr. Li, GM of a peanut candy manufacturer, said, “Our peanut candy is already relatively cheap. If the price of packaging increases, the cost will increase significantly. Whether consumers can accept it is our biggest concern.”

The person in charge of the potato chip manufacturer also said that as early as the beginning of the development of degradable packaging, biodegradable packaging was introduced, but the market feedback was mediocre. "That batch of goods was sold out for a long time, so I don't want to use degradable packaging any more."

After degradable packaging has left the impression of high prices and difficult sales in the hearts of food manufacturers, although the country has been encouraging degradable packaging in recent years, many food manufacturers still have doubt about the market acceptance of degradable packaging.

The social environment has undergone great changes in recent years, and we should all keep abreast of social development and customer psychology.

Trivium Packaging, a global leader in metal packaging, and the Boston Consulting Group released the "Global Green Buying Report 2021". The report surveyed more than 15,000 participants in Europe, North and South America, and learned the behaviors they are related to sustainable packaging. The behaviors include the willingness to pay more for environmentally friendly packaging and the perception of different packaging materials.

Reports show that young consumers' investment in sustainable living is steadily increasing. Among respondents aged 44 and below, 67% of consumers believe that they are environmentally conscious, and 83% are willing to pay more for sustainable packaging. Research also shows that younger generations of consumers are more inclined to buy sustainable packaging than older generations.

According to a previous "Environmental Survey Report", consumers are increasingly concerned about the environmental characteristics of products. More than 60% of the respondents said that they are very concerned about the environmental protection information on the packaging, and more than 75% of the respondents said they are more willing to choose to adopt Environmentally-friendly packaging of milk or beverage products.

Data from the Social Survey Center of China Youth Daily also shows that 53% of respondents expressed their willingness to pay more for companies to use reusable packaging.

A number of data show that more and more people are beginning to pay attention to sustainable development and to pay attention to whether the packaging is green or environmentally friendly. Beyin packing hope that more and more brands will understand the market situation and invest more energy and cost to try green packaging. Hope that our environment will get better and better.


Post time: Dec-20-2021