Ukusetshenziswa kombala: umbala unesikhundla esibalulekile ekwakhiweni kwezikhwama zokupakisha ukudla, umbala ngamunye unencazelo yawo nemizwelo yawo, ungakhipha imizwa yabantu futhi uvuse ukuzwakala kwengqondo kwabantu. Ukufaniswa kombala kunomphumela wokwenza isithombe sicace, sihambisane futhi sibe nobunye. Umbala unomthetho wohlelo lokusebenza ongaguquki ekwakhiweni kokupakisha kokudla; uma lo mthetho ungalandelwa, kuzoba nzima ukufeza ukuqashelwa kwengqondo kwabantu nokuzwakala kwabo. Ukusetshenziswa okuvame kakhulu ukuhambisana kombala nokuhambisana kombala ofanayo. Ukuhlanganiswa kombala okuhlanganisiwe kungakhuphula ngempumelelo inani lomkhiqizo.

Imidwebo yezithombe nephethini: izici nengqikithi yomkhiqizo ingaboniswa ngomklamo wesikrini sokupakisha. Ekuklanyeni kwezikhwama zesimanje zokupakisha ukudla, okusetshenziswa kakhulu ukukhombisa ngqo umkhiqizo kusikrini. Ukusetshenziswa kwemidwebo namaphethini kudinga ibhalansi yokubuka futhi kuvumelana nemikhuba yokubuka yabantu. Ukusebenza okuyisisekelo nokwesibili kuboniswa ngokulingana nangesikhundla. Isithombe jikelele kufanele sigxile ekubukeni ukuze umthengi aqale abone le nto kude, bese emheha ukuthi abheke ezinye izingxenye zephakeji.

I-logo nokuklanywa kombhalo: umbhalo uhlala ingxenye enkulu kakhulu kusikrini sokupakisha. Kuyindlela esemqoka yokudlulisa imininingwane yomkhiqizo kubathengi. Kufanele inikeze abantu umbono ocacile wokubuka. Umbhalo ekwakhiweni kwezikhwama zokupakisha ukudla kufanele ugweme ubunzima, futhi izinhlobo ezahlukahlukene zemikhiqizo zidinga izitayela ezahlukahlukene zokwakha. Ukwakheka kwefonti kokufakwa komkhiqizo kufanele kuhlanganiswe futhi kuhambisane nesikrini sokupakisha ukuze kwenziwe ukupakisha komkhiqizo kuhlanganiswe futhi kuboniswe.

Okokugcina, ungakhohlwa ukubheka umthetho wendawo bese uqinisekisa ukuthi imininingwane esikhwameni sakho sokupakisha iyahambisana nomthetho kanye nemithethonqubo, ngokwesibonelo i-oda lokungeniswa, kanye nesitifiketi esibonisa umthetho odingekayo.