Why does gravure printing have MOQ requirement?

Gravure printing, with its ability to produce high-quality, detailed images, has long been a popular choice for packaging, magazines, and various printed materials. However, one aspect of gravure printing that often raises questions is the Minimum Order Quantity (MOQ) requirement. Why do gravure printers impose MOQs, and what implications does this have for businesses? Let’s delve into the world of gravure printing and explore the reasons behind the MOQ requirement.

Precision and Setup Costs

Gravure printing involves the use of engraved cylinders to transfer ink onto the printing substrate. Each design requires a unique cylinder, which is produced through a meticulous engraving process. Additionally, setting up the printing press for a specific job involves calibrating various parameters to ensure optimal print quality. These precision-oriented processes incur significant setup costs, regardless of the size of the print run. As a result, gravure printers often require a minimum order quantity to cover these setup expenses and make the job economically viable.

Economies of Scale

One of the key advantages of gravure printing is its ability to achieve consistent, high-quality results at high speeds. However, this efficiency is maximized when running larger print runs. As the quantity of printed materials increases, the cost per unit decreases due to economies of scale. Gravure printers often incentivize larger orders by offering lower per-unit prices for higher quantities. By setting MOQs, printers encourage clients to place larger orders, enabling them to take advantage of these economies of scale and optimize production efficiency.

Material Utilization

In gravure printing, materials such as ink, substrates, and cylinders are essential components of the printing process. However, the setup and cleanup processes consume a significant portion of these materials, regardless of the print run size. For example, the ink required to prime the press and the substrate wasted during setup are unavoidable expenses that contribute to the overall cost of production. By setting MOQs, printers ensure that the material utilization efficiency is maximized across a larger volume of printed materials, thereby reducing waste and minimizing costs per unit.

Machine Downtime

Gravure printing presses are sophisticated machines that require regular maintenance and downtime for cleaning, calibration, and repairs. Switching between different jobs also entails downtime for resetting the press and changing cylinders. From a production standpoint, smaller print runs result in more frequent job changes and increased downtime, which can disrupt workflow efficiency and reduce overall productivity. By setting MOQs, printers aim to minimize downtime and maximize machine utilization by consolidating multiple smaller orders into larger, more efficient production runs.


Post time: Apr-26-2024